Scaling Businesses.
Transforming Organizations.
Commercial Director · COO · Interim Management · Advisor
If your organization is stuck with a volume-selling model that no longer scales, unresolved channel conflict, or an international expansion that isn't taking off, this is what I fix: I turn it into a data-driven sell-out and category management strategy — in Pharma, FMCG, Retail and Industrial.
I turn NO into YES.
25+ years·€300M+·Europe · LATAM · USA·Pharma · FMCG · Retail
What do you need right now?
Results
Three pillars of value
The pattern that repeats at every stage: from a €20M SME to a €700M international group.
Commercial and business model
I turn traditional selling into high-value sell-out partnerships, mastering both physical and digital points of sale to maximize turnover and customer experience.
Multichannel and commercial governance
I design commercial policies and channel governance that protect brand equity and prevent channel conflict — a model forged in the demanding pharma ecosystem and replicable across other regulated sectors.
Cross-border alliances and synergies
I develop sales at global scale, integrating commercial strategies into joint ventures and international alliances.
Organizations where I've led growth and transformation
What people who've worked with me say
"The best example of Personal & Professional Transformation — clear strategic vision and the ability to lead, adapt and re-direct through complete transformation."
Brigitte Boehm
CEO · Board Advisor — Business Transformation, EMEA/USA/LATAM
"Brings to every project the passion and energy necessary to make things happen. A professional you can trust."
Carlos Ordás
General Manager · Executive Director & Board Member — ex-Novartis, ex-ISDIN
"Energizes teams and keeps them focused on objectives. Broad experience across operations, sales and marketing."
Manel Montano
General Manager, AFEPASA Global Agriculture Specialties
"Highly focused on organization, process and execution. Brings the intensity and energy to push initiatives forward."
Joan Vega
Country Manager
"The kind of multi-skill profile we value so highly now. Genuine digital talent."
Mauro A. Fuentes
Country Manager, Findasense Spain
"Strategic vision and an excellent approach. Analysis, strategy and digital transformation are some of the qualities that define him."
Carlos Garijo
CX Lead & AI Strategist
Shall we talk about your next challenge?
If your organization needs to scale, transform its commercial model, or open an international market, let's start there.
Start a strategic conversation