I don't promise transformation. I prove it with numbers.
ISDIN
National and International Commercial Direction for 14 years, with the challenge of scaling a traditional sales model in an increasingly digital, multichannel market.
Transformation of the commercial strategy from sell-in to sell-out, focused on category management, channel governance and international expansion across Europe, LATAM and the USA.
Revenue growth from €100M to €300M in 4 years; digital channel share up from 5% to 15%.
What people who've worked with me say
"The best example of Personal & Professional Transformation — clear strategic vision and the ability to lead, adapt and re-direct through complete transformation."
Brigitte Boehm
CEO · Board Advisor — Business Transformation, EMEA/USA/LATAM
"Brings to every project the passion and energy necessary to make things happen. A professional you can trust."
Carlos Ordás
General Manager · Executive Director & Board Member — ex-Novartis, ex-ISDIN
"Energizes teams and keeps them focused on objectives. Broad experience across operations, sales and marketing."
Manel Montano
General Manager, AFEPASA Global Agriculture Specialties
"Highly focused on organization, process and execution. Brings the intensity and energy to push initiatives forward."
Joan Vega
Country Manager
"The kind of multi-skill profile we value so highly now. Genuine digital talent."
Mauro A. Fuentes
Country Manager, Findasense Spain
"Strategic vision and an excellent approach. Analysis, strategy and digital transformation are some of the qualities that define him."
Carlos Garijo
CX Lead & AI Strategist
Shall we talk about your next challenge?
If your organization needs to scale, transform its commercial model, or open an international market, let's start there.
Start a strategic conversation